Excellent Placement In
MBA Digital Marketing
Apex University
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MBA Digital Marketing
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Apex University
MBA (Digital Marketing)
UGC Approved Courses
Introduction
The Master of Business Administration (MBA) program in Digital Marketing is designed to equip professionals with the skills and knowledge necessary to thrive in the rapidly evolving digital landscape. This specialized program combines core business principles with a focus on digital marketing strategies, technologies, and analytics. Through a comprehensive curriculum, students gain a deep understanding of digital marketing channels, consumer behaviour, content creation, social media marketing, search engine optimization, and data-driven marketing strategies. The MBA in Digital Marketing prepares graduates to effectively navigate the digital realm, leverage emerging technologies, and drive impactful marketing campaigns. With a strong emphasis on strategic thinking, data analysis, and customer-centric approaches, graduates emerge as well-rounded marketing professionals capable of leading organizations in maximizing their digital presence, reaching target audiences, and achieving marketing objectives in an increasingly digital-driven business environment.
Duration / Schedule
2 Years (4 Semesters)
Eligibility Criteria
Passed in Bachelor’s degree (any discipline) or equivalent. Obtained at least 50% for General, 45% for SC, ST, OBC & SBC
Seat Metrix
50% through APEX Merit
50% through CUET Merit
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Placement Support
Rakesh Kumar
CEAT Tyres
Parul Jain
ICICI Bank
Priyanka Yadav
AU Bank
Vanshita Joshi
ICICI Bank
Mahesh Chand
PayTM
Prince Soni
A3Logics
Pooja Sharma
INR 97 Lacs Per Annum
Ajay Tiwari
INR 4.5 Lacs Per Annum
Alok Pandey
INR 4.5 Lacs Per Annum
Vipin Sharma
INR 3.6 Lacs Per Annum
Ranking
Programme Highlights
MBA (Digital Marketing)
Overview
The MBA in Digital Marketing program provides a comprehensive overview of the strategies, tools, and techniques required to excel in the dynamic field of digital marketing. It combines core business principles with a specialized focus on digital marketing channels, analytics, and consumer behaviour. The curriculum covers a wide range of topics, including search engine optimization (SEO), social media marketing, content marketing, mobile marketing, data analytics, and digital advertising. Students gain hands-on experience in developing and implementing digital marketing campaigns, analysing data to optimize performance, and utilizing emerging technologies in marketing strategies. The program emphasizes the importance of staying up-to-date with the ever-evolving digital landscape and equips graduates with the skills to leverage digital platforms, reach target audiences, and drive business growth. Upon completion, students emerge as versatile marketing professionals ready to meet the challenges and leverage the opportunities presented by the digital marketing landscape.
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FUTURE SCOPE
The future scope of MBA Digital Marketing is highly promising as businesses continue to prioritize their online presence and leverage digital channels to reach and engage customers. Here are four key points highlighting the potential :
– Growing demand for digital marketing professionals : As the digital landscape expands, organizations increasingly require skilled professionals who can develop and execute effective digital marketing strategies. MBA Digital Marketing graduates will be in high demand to lead these initiatives.
– Rapidly evolving digital platforms and technologies : The digital marketing field is characterized by constant innovation and the emergence of new platforms and technologies. Graduates with an MBA in Digital Marketing will be well-equipped to adapt to these changes, stay ahead of trends, and leverage new tools to drive marketing success.
– Data-driven marketing and analytics : Data plays a vital role in digital marketing, and businesses are relying on insights derived from analytics to make informed decisions. MBA Digital Marketing professionals will have the expertise to analyze data, derive meaningful insights, and use them to optimize marketing campaigns and strategies.
Overall, the future of MBA Digital Marketing is promising, offering a wide range of career opportunities in diverse industries, the ability to adapt to emerging technologies, and the potential to drive marketing innovation in an increasingly digital world.
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INDUSTRY PROSPECTS
The industry prospects for MBA Digital Marketing professionals are highly favorable, as businesses increasingly recognize the critical role of digital marketing in their growth and success. Here are four key points highlighting the industry prospects :
– High demand across industries : Virtually every industry, including retail, e-commerce, finance, healthcare, and entertainment, relies on digital marketing to reach and engage customers. MBA Digital Marketing professionals can find opportunities in diverse sectors..
– Digital agencies and marketing firms : Digital marketing agencies and consulting firms are constantly seeking skilled professionals who can develop and implement effective digital marketing strategies for their clients. MBA Digital Marketing graduates can excel in roles such as digital marketing manager, social media strategist, content marketer, and search engine optimization (SEO) specialist.
– E-commerce and online businesses : The rise of e-commerce and online businesses has created a significant demand for professionals with expertise in digital marketing. MBA Digital Marketing graduates can play a pivotal role in driving customer acquisition, optimizing online sales funnels, and improving overall online presence.
Overall, the industry prospects for MBA Digital Marketing professionals are promising, with a wide range of career opportunities across industries, the potential for growth in digital agencies and consulting firms, and the increasing importance of data-driven marketing and brand management.
USP :
Overall, graduates of the MBA programs can look forward to exciting and challenging career opportunities in various industries, where the skills and knowledge can be applied to solve real-world problems and drive innovation.
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MBA (Digital Marketing)
Curriculum
MBA (Digital Marketing)
THEORY PAPER
– Fundamentals of Management
– Managerial Economics
– Operations Management-I
– Marketing Management
– Organizational Behavior
– Cost and Management Accounting
– Information Technology for Managers
– Business Statistics and Analytics for Decision Making
PRACTICAL PAPER
– AUDIT COURSE
– Seminar on Contemporary Issues
– Data Analytics Lab
– Business Communication Lab
– Social Outreach, Discipline & Extra Curricular Activities
THEORY PAPER
– Legal and Business Environment
– Corporate Strategy
– Quantitative Techniques
– Financial Management
– Human Resource Management
– New Enterprise and Innovation Management
– Operations Management- II
– Marketing Research
PRACTICAL PAPER
– AUDIT COURSE
– Mini-Project
– Business Ethics Lab
– Managerial Computing Lab
– Social Outreach, Discipline & Extra Curricular Activities
THEORY PAPER
- Integrated Marketing Communication
- Product & Brand Management
- Sales Distribution & Logistics Management
- Website Planning, Design & Development
- Mastering SEO & Content Marketing
- Social Media Marketing
PRACTICAL PAPER
- AUDIT COURSE
- Entrepreneurial Lab I
- Managerial Skills Development Lab I
- Summer Training Project Report
- Major Lab I
- Social Outreach, Discipline & Extra Curricular Activities
THEORY PAPER
- Consumer Behavior
- Services Marketing
- Customer Relationship Management
- Search Engine Marketing
- Social Media & Web Analytics
- Affiliate, Mobile & Email Marketing Strategies
PRACTICAL PAPER
- AUDIT COURSE
- Entrepreneurial Lab II
- Managerial Skills Development Lab II
- Research Project
- Major Lab II
- Social Outreach, Discipline & Extra Curricular Activities
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Research
Research is crucial in academic institutions as it contributes to the advancement of knowledge, enhances institutional credibility and reputation, promotes practical applications, develops critical thinking and analytical skills, and promotes innovation and creativity. It helps to expand the boundaries of knowledge and improve understanding of various subjects. Research output reflects the quality of education and intellectual atmosphere of an institution. Research findings can be applied to solve real-world problems and improve people's lives. It provides opportunities for students to develop critical thinking and analytical skills. Therefore, it is crucial for academic institutions to invest in research and provide adequate resources and support for research activities.
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FAQs
Q. What is the admission Procedure ?
A. Based on Apex Merit or CUET merit along with Personal Interview.
Q. How can I communicate with Apex ?
A. You can talk to our Admission Counsellors and Experts on these numbers : +91-7413874138 or you can mail to : info@apexuniversity.co.in
Q. How can I apply ?
A. You should register yourself and submit your online application. You will get an email on your registered email.
Q. Are these courses UGC recognized ?
A. Apex University is UGC recognized University in Jaipur and is duly accredited with competent authorities. Engineering courses are approved by AICTE, new Delhi.